Influence marketing is a growing strategy in the business world. But what exactly is influence marketing and how can companies benefit from it?
Let's start from the beginning!
Digital Influencers
The internet has enabled many-to-many communication at an unprecedented time!
We are all producing daily content and posting on our networks and in the spaces we like (or need) to be present. Who doesn't have a favorite app, throw the first stone!
However, this phenomenon leads to the logical consequence of abundance, which is the devaluation of what is offered in excess. The communication system on the internet promotes an excess of information on the network that demands another way to manage what you want to see, read, and consume.
We can understand, then, that digital influencers are new social idols who operate on various communication platforms and have the power to motivate many aspects of the lives of people who follow their production, including their social habits, diet, tastes, consumption, and circulating discussions.
Is anyone who publishes content on the internet a digital influencer?
No.
Even though anyone on the network is subject to influencing and being influenced, the term digital influencer refers to those who produce systematically and receive constant attention from their reading audience, interacting through messages, comments, likes, and shares.
Digital influencers are considered authorities in their respective niches.
According to Issaaf Karhawi, author of the book From Blogger to Influencer, for a content producer to become an influencer, it is necessary to go through a journey of production, consistency, relationship maintenance, and finally, a prominent position in their community.
Influence Marketing: What It Is and Why It's Worth Investing
Influence marketing involves hiring digital influencers to promote a product or brand to their followers.
Since they are authorities in their niches, they are considered trustworthy by their followers and develop trust relationships with them. Thus, by promoting a product through an influencer, companies can reach a highly segmented audience in an authentic and effective way.
But how can companies benefit from influence marketing? There are several ways this strategy can be beneficial for companies!
- Expanded brand reach: influencers have a loyal and engaged follower base, which can help expand your brand's reach to a new and potentially interested audience;
- Increased customer trust: when consumers see an influencer promoting a product, they may become more likely to trust the quality and effectiveness of that product;
- Increased sales: when consumers trust an influencer and watch them using and recommending a product or service, they may become interested in purchasing it.
Moreover, influence marketing can be a great way to create authentic and engaging content for the company's social media. By working with influencers who share similar values and styles to the company, it is possible to create coherent and integrated content with the brand.
However, if you are interested in bringing this strategy to your company, be careful: choose an influencer who has values and a trajectory consistent with your services or products!
This is because, to achieve good results, advertising must be done strategically to be as integrated as possible into the influencer's lifestyle and content. Understand this process more as two companies uniting their values and potentials rather than a simple advertising hire.
In summary, influence marketing can be a valuable strategy for companies looking to increase customer trust, expand brand reach, and increase sales. By choosing the right influencers and creating well-planned campaigns, companies can achieve positive results with influence marketing.
Here at Monocard, we have some successful partnership cases with influencers! We joined forces with influencers who are relevant to our brand and, most importantly, who benefit from using our products to help us promote our service.
And since generating conversations and exchanges of impressions is our main goal with this strategy, be sure to check out these contents as well! They were made with a lot of care and criteria by us and our partners: Felps, Gabriel de Pinho, Gabriel Peirano, Arthur and Thalita, Carmine, and Deivin, to name a few. This type of production is recurring on our social networks, so don't miss it!
And if you want to have another strategy up your sleeve when it comes to differentiating your company in the crowd, make your digital business card for free with Monocard. This will be the last business card you will make and will be a powerful tool to close any type of business.
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